10 Tips for choosing a social media channel

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With nearly 200 social media platforms to choose from, how do you know which ones are right for your business? Where do you even begin? We'll walk you through a few steps to choosing the right platform. It's important to start with one social media channel and establish it successfully before moving on to the next. If you immediately start dividing your attention and time across multiple channels, your chances of success are significantly reduced.

Challenge

Every successful product is the result of hard work, and that applies to every industry. Intuition alone isn't enough to create a beloved product that people will use. You also need to research, think, plan, differentiate yourself, and so on. Write a short piece about the challenges you faced in designing this product and what you and your team did to overcome them.

Value

Tell potential customers why they should invest in this product. Describe its unique features and advantages over others. Make sure potential customers feel confident enough to invest in it. Will it last a lifetime? Is it healthier than other products? Perhaps it's unique and handmade? Bragging rights are allowed!

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